Privacy Policy

Fresh Outcome Limited provide software and services to enable our clients to deliver measurable business gains from their technology.

This Policy explains when and why we collect personal information about people who use our website and anyone else who we collect data from. It explains how we use this data including the conditions under which we may disclose it to others.

By using our website, you are agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Fresh Outcome at 27 Old Gloucester Street, Holborn, London, United Kingdom, WC1N 3AX.

For the purposes of the Data Protection Act 1998 and the General Data Protection Regulations (GDPR), Fresh Outcome acts as a Data Controller.

How do we collect information from you?

We obtain information about you when you use our website, contact us for information about our work or when you sign up to our mailing lists.

What information is collected from you?

The personal information we collect from you or a third party is the minimum required to provide you with the service requested and we only pass your information to third parties for the fulfilment of the service requested and, in the manner, outlined in this policy.

Information Requests

If you submit a request for information, we will store your name, email address and any associated details to deliver the information you have requested.

Website Users and Mailing List Subscribers

We will collect your IP address to collate information on pages viewed, and if you sign up to our mailing list, we will request and store your email address.

Other ways we may receive your information

If you send us your employment details either unsolicited or in response to a job application, we will store your name, email address and CV for the period of consideration. If your application proceeds, we will provide a specific privacy policy for the recruitment process. If your application does not proceed your details will be disposed of.

If you contact Fresh Outcome through email without use of the website, the content of the email will be stored.

How is your data used?

  • To respond to your requests for information
  • To maintain records of our mailing lists
  • To notify you of changes to our services, or to our terms and conditions, or privacy policy

The legal basis for processing your data

Under GDPR, the main grounds that we rely upon to process your data are:

  • For the purposes of legitimate interests. This includes responding to requests or enquires from you, to provide you with information via our mailing list, or to send information or services which you have expressed an interest in.
  • We may also be obliged by law to disclose your data to a regulatory body or law enforcement agency.

Who has access to your data?

Fresh Outcome will not sell your data to third parties. We will not pass your details to any third party for direct mailing purposes.

Your Data Rights

Right to be informed

You have the right to ask questions about the data we hold. This Privacy Policy provides all the information about what data we collect, why we collect it and what we do with it.

Right of access

You have the right to ask us what data we hold about you. On receipt of a valid request, which may include validating your identity, we will provide all the data we hold about you within one calendar month.

Right of rectification

You have the right to ask us to correct any of your data which is incorrect or requires to be updated, we will do this within one calendar month of receipt of a valid request, which may include verifying your identity and we may request proof of the correct data.

Right to erasure

You have the right to request that Fresh Outcome erase your data. For mailing lists this can be completed directly using the tools provided. Any other such requests will be processed within one calendar month of receiving a valid request, which may include verifying your identity. There may be circumstances when we are unable to erase all data – due to a legal obligation to retain your data (including legitimate interest). If this is the case, we will explain this in our response to the request.

Right to restrict processing

You have the right to request that Fresh Outcome restrict the processing of your data in some circumstances. This may be due to a dispute over the accuracy of the data or when you have exercised your right to object (below) and Fresh Outcome are considering the request. Rights to restrict processing are therefore usually temporary in nature and will be assessed on receipt of a valid and authenticated request. It may not always be possible to restrict processing either due to a legal obligation to retain your data (including legitimate interest).

Right to data portability

You have the right to request Fresh Outcome to transfer the data held about you to another organisation. We will consider any such request on receipt of a valid and authenticated request and will provide you with a written response.

Right to object

Your right to object to your data being processed mainly concerns direct marketing and limiting data processing based on legitimate interests.

You can unsubscribe from our mailing list directly on any mail received or by emailing us as noted above. If you consider that some of the data held is no longer required for legitimate purposes, we will consider this within one calendar month of receipt of a valid request, which may include verifying your identity.

Rights related to automated decision making including profiling

Fresh Outcome will not use your data for any automated decision making or profiling purposes.

How long we hold your data for

We will only hold your data for as long as needed to for the purpose we have collected it.

Use of cookies

Most websites use cookies - which are small pieces of data sent from us to your computer to recognise you when you return to the same site and record your preferences.

They also collect statistical data on page visits and browsing actions and patterns – this statistical information is anonymous and does not identity you individually. Cookies therefore provide you with a better personal experience as well as helping us to improve our website.

You can read more detail about this in the Fresh Outcome Cookie Policy, which includes information on the types of cookies we use and how to turn them off in your browser.

Google Analytics

We have integrated the component Google Analytics (with anonymisation function) on this website.

Google Analytics is a web analytics service and includes Google Signals and other Google Analytics Advertising Features. Web analysis is the gathering, collection and analysis of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website a data subject has come to a website from which subpages of the website were accessed or how often and for which period of time a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.

On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google‘s applicable privacy regulations can be found at and

The following link provides a further explanation of Google Analytics

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link:

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Transferring your data outside of Europe

As part of the services offered to you by Fresh Outcome, the information which you provide to us may be transferred to countries outside the United Kingdom (“UK”) and the European Union (“EU”). By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the UK and EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy. Currently all third parties that we share data with are covered by UK and European data regulations or Privacy Shield in the US.

If you use our services while you are outside the UK and the EU, your information may be transferred to that location to provide you with those services.

Updates to this policy

We keep all of our policies under regular review. The latest version of this policy was published on the 1st of March 2021.