Cookie Policy

What is a Cookie?

Cookies are small text files that are stored on your computer or mobile device. They are widely used in order to make websites work, or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognise you and remember important information that will make your use of a website more convenient (for example by remembering preference settings).

What Cookies do we use?

Below we list the different types of cookies that may be used on the Site. Note that to the extent information collected through cookies constitutes personal information, the provisions in the Privacy Policy apply and complement this Cookie Policy.

Analytics Cookies

Analytics cookies collect information about your use of the Site, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on the Site, help us record any difficulties you have with the Site, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Site, rather than the usage of a single person.

Listed below are the cookies used on the Fresh Outcome site.

Google Analytics
  • Cookie Description - Google analytics cookies collect aggregate statistical data to improve Site presentation and navigation. Google supplements the aggregate data with demographics and interest information, so that we can better understand our visitors.
  • Cookie Opt out - Google gives users the ability to prevent their data from being collected and used by Google Analytics
  • Cookie Details -
    • __utma - Google Analytics tracking cookie, expires immediately
    • __utmb - Google Analytics tracking cookie, expires in 30 minutes
    • __utmc - Google Analytics tracking cookie, session cookie, expires at end of session
    • __utmz - Google Analytics tracking cookie, expires in 6 months, 12 hours and 30 minutes
Google Analytics Demographics and Interest Reporting
  • Cookie Description - Includes data on users demographics (age, gender) and interests (affinity categories, other categories)
  • Cookie Opt out - Google gives users the ability to prevent their data from being collected and used by Google Analytics
  • Cookie Details -

How do you change your Cookie settings?

You have the right to choose whether or not to accept cookies and to set your own cookie preferences on your computer. These preferences can be to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time.

All modern browsers allow you to change your cookie settings. These settings will typically be found in the 'options' or 'preferences' menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the 'Help' option in your browser for more details.

We do not recommend turning cookies off when using the Fresh Outcome site given the limited use of cookies as outlined above.

To opt out of being tracked by Google Analytics across all websites visit

For further information about cookies and how to control their use, please visit the following third party educational resources: and

Updates to this policy

We keep all of our policies under regular review. The latest version of this policy was published on the 1st of March 2021.